Thursday, May 21, 2009

Change the World One Pair of Jeans at a Time

Wondering what to do with your old denim jeans? How about donating them so they can be recycled? The “Cotton. From BLUE to GREEN” denim drive is a national effort to collect denim in order to recycle it into UltraTouch Natural Cotton Fiber Insulation. This fiber is then used by Habitat for Humanity to provide communities in need with assistance in building homes. This year Cotton is striving to collect the largest amount of denim to beat the Guinness World Record for the largest collection of clothes to recycle.

The Denim Drive was created in 2006 as a pre-promotional marketing initiative for a Cotton tour. It quickly turned into a call for action for people to donate their denim to help save the environment. Since its start, the drive has received a total of 89,799 pieces of denim. 185,000 sq. ft of UltraTouch has been manufactured from the denim, which will be used to insulate 180 homes in the Gulf Coast by the end of this year.

UltraTouch is made up of 85% recycled cotton fibers and is environmentally safe. The insulation is non-itch, and provides excellent thermal performance. It is one of the only types of insulation to contain an active mold/mildew inhibitor.

Donate your jeans by June 30, 2009 in order to help the drive reach its goal. Visit the website at to learn where you can drop off your denim.
*Picture and information from Cotton

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