Thursday, October 15, 2009

1% Goes a Long Ways

When two successful businessmen met while mountain climbing in 2001, the brainstorming began and a plan to create a program that would encourage businesses to donate 1% of their sales to environmental groups was formed. Yvon Chouinard, the founder of Patagonia and Craig Mathews, the owner of Blue Ribbon Flies believed it was their responsibility to protect the natural resources that kept them in business. With this notion in mind, “1% For the Planet” was conceptualized and began its journey to create a healthy planet through business alliances.

1% strives to connect businesses, consumers, and nonprofits through philanthropy. The program shows businesses that industry and ecology are inherently related, and that the sustainability of one could not survive without the sustainability of the other. 1% For the Planet has successfully inspired hundreds of businesses to donate 1% of their sales to environmental groups around the world. Jack Johnson, a famous singer/songwriter, is one of 700 members of this rapidly growing effort. In 2007 the group estimated that more than one new member company joins the effort each day.

Donations have reached an astonishing $30 million dollars. Currently, over 1,500 nonprofits have been researched and approved to receive donations from member companies. Each group has been thoroughly checked to ensure that they are indeed environmental groups that have clear objectives and an awesome track record of effective environmental initiatives. The groups range from local, regional, national, and international levels. Groups include Surfrider organizations from around the world and World Land Trust.

This amazing effort continues to grow and gain support from businesses around the world. To learn more about 1% For The Planet visit

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